I saw this ad recently in Air China's in-flight magazine, "Wings of China". Aside from the "chinglish" humor, it is also another example of a trend in China's booming real estate ad market: Hype your development as a place to rent to foreigners.

Last year, Dongzhimen Wai Street in Beijing was plastered with ads urging Chinese to become the landlord of a 老外 (Lao Wai), as documented in the China Machete blog.



Whereas that ad uses the extremely informal 老外 (Lao Wai), (perhaps the equivalent of "Gringo" in Mexico) this latest ad uses the extremely formal 外籍人士 (Wai Ji Ren Shi), which could translate as something like "Ladies and Gentleman of Foreign Nationalities."

Luke @ 14:21 | .(2485) |